Paying a traffic fine, in a few clicks.
An AI video campaign for WebXPay GovPay, made in the early days of AI video, showing people they can pay a traffic fine online in minutes. The reel passed 280K views on Instagram. Concept, AI video and content by Paralox Media, working directly with WebXPay.
Project
- Client: WebXPay
- Engagement: Direct client
- Our role: Concept, AI video and content
- Result: 280K+ views on Instagram
- Pillars: Growth · Media
The story
WebXPay GovPay lets people pay government payments online, including traffic fines. Most people still paid in person: queues, forms and time away from work. WebXPay came to us directly for a campaign that would change that habit.
We made the campaign video with AI video tools, in the early days of AI video, around one simple idea: pay your traffic fine in a few clicks, with no login, no registration and no app to download, anytime and anywhere.
The content did the job. The reel passed 280,000 views on Instagram, putting GovPay in front of people right when they needed it.