Introducing the Nissan Gravite to Sri Lanka.
Three AI-generated launch films, then the after-movie and reels from launch night. Produced by Paralox Media for Nissan, with WPP Media as lead agency.
Project
- Client: Nissan
- Lead agency: WPP Media
- Our role: Production house
- Pillar: Media
- Year: 2026
The story
For the Sri Lankan launch of the Nissan Gravite, WPP Media led the campaign and brought in Paralox Media as its production house.
We produced three launch films using AI video tools. Each one places the Gravite somewhere Sri Lankans know: the Colombo skyline and Lotus Tower, Port City, the coast and the hills. We worked from the agency’s script, generated and directed every shot, then finished the edit, colour and sound to Nissan’s brand standards.
The films premiered on the stage screens at the launch at Hilton Colombo. Afterwards we edited the event footage into an after-movie, and cut vertical reels from the showroom activations at AMW, Nissan’s distributor in Sri Lanka.
Films
- Launch film: One of the three AI-generated films, from script to final grade.
- Showroom reel: A vertical reel from the showroom activations, cut for social.
- After-movie: Launch night at Hilton Colombo, edited into one film.
- On the big screen: The launch films playing on the stage screens.