Yevan David puts Maliban combos to the test.
Long-form vertical content for Maliban with racing driver Yevan David, who tries unexpected Maliban biscuit combos and decides which takes pole position and which gets a DNF. Produced by Paralox Media, with MullenLowe Sri Lanka as lead agency.
Project
- Client: Maliban
- Talent: Yevan David
- Lead agency: MullenLowe Sri Lanka
- Our role: Production house
- Year: 2026
The story
Maliban brought in racing driver Yevan David for a run of social content, and MullenLowe Sri Lanka brought in Paralox Media as its production house.
The idea plays on his day job. Yevan tries unexpected combinations of Maliban biscuits, Maliban Tempo among them, and rates each one: pole position, or a DNF.
We filmed it as long-form vertical content, made for phones, with room for the reactions and conversation that short reels leave out. The full cut runs to 24 minutes on Maliban’s YouTube channel.
Films
- Yevan David with Maliban: Which Maliban combo takes pole position, and which one gets a DNF?