Keells and MasterChef Sri Lanka, made for social.
A content shoot for Keells, the official retail partner of MasterChef Sri Lanka: reels with the contestants, in store and in the MasterChef kitchen. Produced by Paralox Media for Keells, with MullenLowe Sri Lanka as lead agency.
Project
- Client: Keells
- Lead agency: MullenLowe Sri Lanka
- Our role: Production house
- Pillar: Media
- Year: 2026
The story
Keells is the official retail partner of MasterChef Sri Lanka. MullenLowe Sri Lanka led the campaign and brought in Paralox Media as its production house for the content.
We shot a series of reels around the show. Sounds of Freshness puts the MasterChef contestants in a Keells store, This or That and Basket Talks put questions to the contestants, and recipe reels such as the Keells Stir-fry Tuna with Prawn and Bok Choy were filmed in the MasterChef kitchen.
Each reel was edited for Instagram and posted on the Keells page.