The Mother’s Day Cook Off, for Keells Krest.
Event coverage of the E FM Mother’s Day Cook Off for Keells Krest, its Official Goodness Food Partner: the event recap, and short films with mothers and their children. Produced by Paralox Media, with WPP Media as lead agency.
Project
- Client: Keells Krest
- Event: E FM Mother’s Day Cook Off
- Lead agency: WPP Media
- Our role: Production house
- Year: 2026
The story
Keells Krest was the Official Goodness Food Partner of the E FM Mother’s Day Cook Off, a breakfast cook-off for mothers and their children. WPP Media led the campaign and brought in Paralox Media as its production house.
We covered the cook-off from start to finish: the hosts on stage, the contestants at their stations, and the breakfast dishes they made with Keells Krest, for the brand’s Food Mornings campaign.
We also filmed short stories with five mothers and their children, Lakmini and Senithi, Linda and Solara, Charunya and Niveka, Prasadi and Pranatha, and Kumari and Miheli, on why Keells Krest is part of their family breakfast.