Elite Koththu Rush: putting koththu in the spotlight.
A brand awareness campaign and a koththu-eating challenge, Elite Koththu Rush, for Elite Indian Restaurant. After the event, koththu sales reached their peak. We have since run the restaurant’s Eid and Avurudu campaigns, taking a traditional business digital.
Project
- Client: Elite Indian Restaurant
- Event: Elite Koththu Rush, 16 September 2026
- Registrations: 250
- Our role: Campaign, event and content
- Pillar: Growth
The story
Elite Indian Restaurant is well known for its biryani and has a loyal following among middle-income diners. Koththu was on the menu, but it was not a fast mover.
To change that, we built a brand awareness campaign around the dish and an event to go with it: Elite Koththu Rush, a koththu-eating challenge on 16 September 2026, with LKR 5,000 and the champion’s title for first place and prizes for the runners-up.
Explainer reels introduced the challenge, posters built up to the day, and 250 people registered. After the event, koththu sales reached their peak.
The work continued beyond the event. We ran large campaigns for Eid and the Avurudu season, bringing a traditional restaurant online and growing it digitally.